Saturday, 20 October 2007

New models for measuring the effectiveness of websites

From an article called Evidence-based website management, some thoughts from Gerry McGovern on measuring the effectiveness of websites:

We can, with increasing precision, know what content gets people to act and what content doesn't. The length of time people spend on the page is just a basic measure. Here are some others:

  • How many links have there been to the content. This is the ultimate measure as the link is the gold standard of the Web.
  • Where did the customer go once they read the content? Did they have a positive or negative reaction?
  • How has the content been rated by customers?
  • Has the content been blogged about? Did it get a conversation going?

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