I discovered this ace quote, "the coolest thing to be done with your data will be thought of by someone else", on JISC's Common Repository Interfaces Group (CRIG) site, via the The Repository Challenge. The CRIG was created to "help identify problem spaces in the repository landscape and suggest innovative solutions. The CRIG consists of a core group of technical, policy and development staff with repository interface expertise. It encourages anyone to join who is dedicated and passionate about surfacing scholarly content on the web."
Read 'repository or federated search' for 'repository' (or think of a federated search as a pseudo-repository) and 'scholarly' for 'cultural heritage' content, and it sounds like an awful lot of fun.
It's also the sentiment behind the UK Government's Show Us a Better Way, the Mashed Museum days and a whole bunch of similar projects.