- Give users tools to visualise and network their own data. And make it easy.
- Harness the self-interest of your users - "help the user with their own research interests as a first priority".
- Have an API -"You don’t know what you’ve got until you give it away", "Sharing data in a machine readable and retrievable format, is the most important feature. It lets other people build features for you"
- Embrace the chaos of knowledge - "a bottom-up method of knowledge representation can be more powerful and more accurate than traditional top-down methods".