Saturday, 13 December 2008

QR tags edging towards mainstream?

A London-based 'tech PR' blog post said this week:
When Kelly Brooks starts appearing in ads featuring QR codes you know that the 2D dot matrix bar code technology is close to a tipping point. Brooks features in a Pepsi campaign that has gone live this week and images of her clutching a QR code have featured in most of the tabloids.
Source: QR codes and the Kelly Brooks Pepsi campaign, hat tip for link: Heleana Quartey.

See also p8tch.com who says 'think of it as a TinyURL you can wear' and emmacott.com who say 'wear your profile'. There's even a Facebook 'add to friends' QR app and a Google Charts QR Code API.

It's interesting timing, as QR codes were discussed in a MCG thread on 'Putting web addresses on interpretation' that was in essence about linking from the offline physical world and online content.

While they're not mainstream enough to be a viable solution yet, we could be getting close to the tipping point where QR tags might become a viable way of bookmarking real world objects and locations. QR tags also provide a way of linking locations to online content without the requirements for a location-aware device.

3 comments:

  1. hi mia,

    you were asking about 'real life' uses of these codes. apparently the city of toronto really wants to know that what i throw out is my garbage. qr codes have shown up on our new garbage tags -- you have to put on on any extra bags you use.

    image on flickr: http://www.flickr.com/photos/jtrant/3105949578/sizes/o/ [sorry i couldn't link it in]

    /jt

    ReplyDelete
  2. Really interesting example, thanks!

    ReplyDelete
  3. They are quite widely used within industry (tagging stock, barcoding letters, etc etc) but these aren't consumer facing! They aren't even compatible uses - lots of different proprietary systems.

    ReplyDelete