Thursday, 5 May 2011

Emergent themes from (my) MW2011

I'm never going to have time to tidy these up, so here they are as they were scribbled on a post-it note closer to the Museums and the Web 2011 conference:

  • Stand on the shoulders of giants - so much great work is better because it's based on the experience and work of others.  There's a sea change in attitudes about making the most of existing work, and maybe it's just cos I was hanging out with cool people, but the 'not invented here' syndrome seems to be dead.
  • The cool kids share failures and mistakes - people's wonderful honesty about things that went wrong is amazing and can be so powerful
  • Twitter went from back channel to summarising, sending quotable quotes flying out from the conference, and to socialising - finding the hang outs was so much easier because there were lots of open invitations to explore places.
  • Processes and people over tech - tech is now generally the easy part, and the less interesting part.
  • Lots of anecdotal evidence about how much audiences love 'behind the scenes' content.
  • I kept noticing things about the power of storytelling but that could just be because I'm really interested in it.
  • I've only just figured this one out, but a lot of the conference was about engagement, whether through games, interactions with mobile devices, participatory projects, whatever. Access is dead, long live engagement.
Hopefully I'll grab some time to reflect more on specific sessions and talks, but an imperfect post is more use than a polished draft, so here you go!


  1. Thank you for the post. Could you give some examples of what you mean by storytelling? How was it used by MW2011 participants? My view of storytelling is more of 'cause-and-effect trajectories as they are understood by Leen Breure
    Is it somehow different from yours?

  2. Good question! I assume storytelling was meant at a simple 'narrative' level, but I'd be interested to hear from others if they had a more specific definition.