Monday, 29 October 2012

'Behind-the-themes' at the UK Museums on the Web conference - UKMW12 'Strategica​lly Digital'

Full disclosure: I'm the Chair of the Museums Computer Group, and in this case I also chaired the Programme Committee, but I think we've put together a really strong programme.  I thought I'd provide some background here about where the themes came from.  (Also, I'll take any excuse for a punning title.)

When putting together the themes, I reviewed reports from a number of international conferences and went through the archives of the MCG's mailing list to get a sense of the issues that were both bugging our members on a daily basis and having an impact on museums more generally.  I've also spent time talking to staff in museums in Australia, New Zealand, Taiwan, the US and (of course) the UK and those conversations also informed the themes.  I also referred back to the MCG Committee's discussions about our vision for 'MCG@30', which included supporting our members by advocating for their work at higher levels of the museum sector. Hopefully this event is part of this process, as is a session on 'digital strategy' at the Museums Association conference.

For me, being 'strategically digital' means the best solution for a project might not involve technology.  Being 'strategically digital' offers some solutions to the organisational change issues raised by the mismatch between web speed and museum speed, and it means technology decisions should always refer back to a museum's public engagement strategy (or infrastructure plans for background ICT services).

Like our 'Engaging digital audiences in museums' Spring meeting that aimed to get museum technologists and educators talking and learning from each other, UKMW12 is about breaking out of our comfortable technology-focused bubble and making sure the goals and language of web and digital teams relate to the rest of the organisation; it's also about helping the rest of the museum understand your work.  We've seen a range of people sign up for tickets so far, so hopefully the day will provide a chance for staff to understand more about the workings of their own museum as well as the museums presenting on the day.  The conference is grounded in reality: our speakers address both successes and failures in digital strategies and organisational change.  You can get a sneak preview of the range of discussion on the day at Andrew Dobson's post on '10 things I have learned working for Sky', Tate's Online Strategy or Caper on Happenstance, Simon Tanner's 'Balanced Value Impact Model' and of course through the talk abstracts in the programme.   Some of our best Museums on the Web conferences have featured a similar mix of fresh voices from outside the sector and hard-won wisdom from within the sector, so I have high hopes for this event.

After some thought, a call for papers and the input of the wonderful 2012 Programme Committee (Ross Parry, Melissa Terras, Carolyn Royston and Stuart Dunn), this is the result:

Logo that says: 'museums computer group: connect me, support me, inspire me'

The Museums Computer Group's annual Museums on the Web conference – UKMW12 – will be held at the Wellcome Collection in London on 30 November 2012.
UKMW12 is about being ‘strategically digital’. Responding to the issues faced by museums today, it's an opportunity to take a step back from the everyday and think strategically about the impact of the digital revolution on your museum and on the sector as a whole, including themes such as: digitally enabling the modern museum and its staff; sustaining the digital agenda and the realities of digital strategies and organisational change; and the complexities of digital engagement and the impact of social media on audience expectations. 
UKMW12 brings together speakers from organisations including the Tate, the V&A, UCL, King's College, the Guardian, Strategic Content Alliance, Collections Trust and Caper. 
As always, UK Museums on the Web is a day for being inspired by the latest ideas, for learning from case studies grounded in organisations like yours, and for networking with other technologists, curators, managers, academics, learning and marketing specialists in the museum and heritage sector. 
Don't miss out! Book your ticket now at http://ukmw12.eventbrite.co.uk
Find out more about the conference at http://bit.ly/ukmw12.
If you've never been (or haven't been for a while) to an MCG event, these posts link to several event reports from attendees and should give you an idea of who goes and what's discussed: Your blog posts and tweets about ‘Engaging digital audiences in museums’ (Spring 2012); UKMW11 Blog Posts (theme: The innovative museum: creating a brighter future); UK Museums on the Web 2010.

On a personal note, this event will mark 30 years since the first ever Museums Computer Group event, and eight years since the first UK Museums on the Web conference - a milestone worth celebrating!  If you'd like to be an active part of the MCG's future, we'll be electing new committee members in the lunchtime AGM on November 30.  Get in touch if you're curious about how you could contribute...