Today sees the launch of Shownar; a new prototype from BBC Vision which aims
to track online buzz around BBC TV and radio programmes and reflect it back in
useful and interesting ways, aiding programme discovery and providing onward
journeys to discussion about those programmes on the wider web.
Shownar aims to track the wealth of activity that takes place around BBC progammes online and work out which are currently gaining the most attention.
So, how does it work? In the first instance, we decided to focus on tracking in-bound links to programme-related pages on bbc.co.uk, so we could be confident that the discussions were actually about a BBC programme ... We took a look at a range of possible suppliers, and for this initial prototype chose data provided by Yahoo! Search BOSS, Nielson Online's BlogPulse (which indexes over 100 million blogs), and Twingly (which searches microblogging services like Twitter, Jaiku and Identi.ca for links, even when they are shortened using URL shortening services such as TinyURL and bit.ly). We are also ingesting data from LiveStats, the BBC's own real-time indicator of traffic. Once ingested, this data is processed according to a specially created algorithm to calculate the 'buzz measure' for every BBC programme - more detail on the algorithm can be found on Shownar's Technical information page.
The post discusses some of the interfaces and benefits - I think the possibilities are pretty endless, and will be exploring how it might enhance the discoverability of and harness conversations about the Science Museum's online collections over the year.
Hat tip: @giv_p