[I was invited to Copenhagen to talk about my research on crowdsourcing in cultural heritage at the
. I'm sharing my notes in advance to make life easier for those awesome people following along in a second or third language, particularly since I'm delivering my talk via video.]

Today I'd like to present both a proposal for something
called the 'Participatory Commons', and a provocation (or conversation starter): there's a paradox in our hopes for deeper audience engagement through crowdsourcing: projects that don't grow with their participants will lose them as they develop new skills and interests and move on. This talk presents some options for dealing with this paradox and suggests a Participatory Commons provides a way to take a sector-wide view of active engagement with heritage content and redefine our sense of what it means when everybody wins.
I'd love to hear your thoughts about this - I'll be
following the hashtag during the session and my contact details are above.
Before diving in, I wanted to reflect on some lessons from
my work in museums on public engagement and participation.
My philosophy for crowdsourcing in cultural heritage (aka what I've learnt
from making crowdsourcing games)

One thing I learnt over the past years: museums can be
intimidating places. When we ask for help with things like tagging or
describing our collections, people want to help but they worry about getting it
wrong and looking stupid or about harming the museum.
The best technology in the world won't solve a single
problem unless it's empathically designed and accompanied by social solutions.
This isn't a talk about technology, it's a talk about people - what they want,
what they're afraid of, how we can overcome all that to collaborate and work
together.
Dora's Lost Data
So a few years ago I explored the potential of crowdsourcing
games to make helping a museum less scary and more fun. In this game, '
Dora's Lost Data', players meet a junior curator who asks them to tag objects
so they'll be findable in Google. Games aren't the answer to
everything, but identifying barriers to participation is always important. You
have to understand your audiences - their motivations for starting and
continuing to participate; the fears, anxieties, uncertainties that prevent
them participating. [My games were hacked together outside of work hours, more information is available at
My MSc dissertation: crowdsourcing games for museums; if you'd like to see properly polished metadata games check out Tiltfactor's
http://www.metadatagames.org/#games]
Mutual wins - everybody's happy
My definition of crowdsourcing: cultural heritage
crowdsourcing projects ask the public to undertake tasks that cannot be done
automatically, in an environment where the activities, goals (or both) provide
inherent rewards for participation, and where their participation contributes
to a shared, significant goal or research area.
It helps to think of crowdsourcing in cultural heritage as a
form of volunteering. Participation has to be rewarding for everyone involved. That
sounds simple, but focusing on the audiences' needs can be difficult when there
are so many organisational needs competing for priority and limited resources
for polishing the user experience. Further, as many projects discover, participant
needs change over time...
What is a Participatory Commons and why would we want one?
First, I have to introduce you to some people. These are
composite stories (personas) based on my research...
Two archival
historians, Simone and Andre. Simone travels to archives in her semester
breaks to stock up on research material, taking photos of most documents 'in
case they're useful later', transcribing key text from others. Andre is often at
the next table, also looking for material for his research. The documents he
collected for his last research project would be useful for Simone's current
book but they've never met and he has no way of sharing that part of his
'personal research collection' with her. Currently, each of these highly
skilled researchers take their cumulative knowledge away with them at the end
of the day, leaving no trace of their work in the archive itself. Next...
Two people from a
nearby village, Martha and Bob. They joined their local history society
when they retired and moved to the village. They're helping find out what
happened to children from the village school's class of 1898 in the lead-up to
and during World War I. They are using census returns and other online
documents to add records to a database the society's secretary set up in Excel.
Meanwhile...
A family historian,
Daniel. He has a classic 'shoebox archive' - a box containing his
grandmother Sarah's letters and diary, describing her travels and everyday life
at the turn of the century. He's transcribing them and wants to put them online
to share with his extended family. One day he wants to make a map for his kids
that shows all the places their great-grandmother lived and visited. Finally,
there's...
Crowdsourcer Nisha.
She has two young kids and works for a local authority. She enjoys playing
games like Candy Crush on her mobile, and after the kids have gone to bed she
transcribes ship logs on the Old Weather website while watching TV with her
husband. She finds it relaxing, feels good about contributing to science and
enjoys the glimpses of life at sea. Sites like Old Weather use 'microtasks' -
tiny, easily accomplished tasks - and crowdsourcing to digitise large amounts
of text.
Helping each other?
None of our friends above know it, but they're all looking
at material from roughly the same time and place. Andre and Simone could help
each other by sharing the documents they've collected over the years. Sarah's
diaries include the names of many children from her village that would help
Martha and Bob's project, and Nisha could help everyone if she transcribed
sections of Sarah's diary.
Connecting everyone's efforts for the greater good: Participatory Commons
This image shows the two main aspects of the Participatory
Commons: the different sources for content, and the activities that people can
do with that content.
 |
The Participatory Commons (image: Mia Ridge) |
The Participatory Commons is a platform where content from
different sources can be aggregated. Access to shared resources underlies the
idea of the 'Commons', particularly material that is not currently suitable for
sites like Europeana, like 'shoebox archives' and historians' personal record
collections. So if the 'Commons' part refers to shared resources, how is it
participatory?
The Participatory Commons interface supports a range of
activities, from the types of tasks historians typically do, like assessing and contextualising documents, activities that specialists or the public can do like identifying particular people, places, events or things in sources, or typical crowdsourcing tasks like fulltext transcription or structured tagging.
By combining the energy of crowdsourcing with the knowledge
historians create on a platform that can store or link to primary sources from
museums, libraries and archives with 'shoebox archives', the Commons could help
make our shared heritage more accessible to all. As a platform that makes
material about ordinary people available alongside official archives and as an
interface for enjoyable, meaningful participation in heritage work, the Commons
could be a basis for 'open source history', redressing some of the absences in
official archives while improving the quality of all records.
As a work in progress, this idea of the Participatory Heritage Commons has two roles: an academic thought experiment to frame my
research, and as a provocation for GLAMs (galleries, museums, libraries,
archives) to think outside their individual walls. As a vision for 'open source
history', it's inspired by community archives, public history, participant digitisation and history from
below... This combination of a large underlying repository and more intimate
interfaces could be quite powerful. Capturing some of the knowledge generated
when scholars access collections would benefit both archives and other
researchers.
'Niche projects' can be built on a Participatory Commons
As a platform for crowdsourcing, the Participatory Commons
provides efficiencies of scale in the backend work for verifying and validating
contributions, managing user accounts, forums, etc. But that doesn't mean that
each user would experience the same front-end interface.
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Niche projects build on the Participatory Commons
(quick and dirty image: Mia Ridge) |
|
My research so far suggests that tightly-focused projects
are better able to motivate participants and create a sense of community. These
'niche' projects may be related to a particular location, period or topic, or
to a particular type of material. The success of the New York Public Library's
What's on the Menu project, designed around a collection of historic menus, and
the British Library's GeoReferencer project, designed around their historic map
collection, both demonstrate the value of defining projects around niche
topics.
The best crowdsourcing projects use carefully designed
interactions tailored to the specific content, audience and data requirements
of a given project. These interactions are usually For example, the Zooniverse
body of projects use much of the same underlying software but projects are
designed around specific tasks on specific types of material, whether classifying
simple galaxy types, plankton or animals on the Serengeti, or transcribing ship
logs or military diaries.
The Participatory Commons is not only a collection of
content, it also allows 'niche' projects to be layered on top, presenting more
focused sets of content, and specialist interfaces designed around the content,
audience and purpose.
Barriers
But there are still many barriers to consider, including copyright
and technical issues and important cultural issues around authority,
reliability, trust, academic credit and authorship. [There's more background on this at my earlier post on
historians and the Participatory Commons and
Early PhD findings: Exploring historians' resistance to crowdsourced resources.]
Now I want to set the idea of the Participatory Commons
aside for a moment, and return to crowdsourcing in cultural heritage. I've been
looking for factors in the success or otherwise of crowdsourcing projects, from
grassroots, community-lead projects to big glamorous institutionally-lead
sites.
I mentioned that Nisha found transcribing text relaxing.
Like many people who start transcribing text, she found herself getting
interested in the events, people and places mentioned in the text. Forums or
other methods for participants to discuss their questions seem to help keep participants
motivated, and they also provide somewhere for a spark of curiosity to grow (as
in this
forum post). We know that some people on crowdsourcing projects
like Old Weather get interested in history, and even start their own research
projects.
Crowdsourcing as gateway to further activity
You can see that happening on other crowdsourcing projects
too. For example,
Herbaria@Home
aims to document historical herbarium collections within museums based on
photographs of specimen cards. So far participants have documented over 130,000
historic specimens. In the process, some participants also found themselves
being interested in the people whose specimens they were documenting.
As
a result, the project has expanded to include
biographies of the original specimen collectors. It was able to accommodate this new interest through a project
wiki, which has a combination of free text and structured data linking records
between the transcribed specimen cards and individual biographies.
'Levels of Engagement' in citizen science
There's a consistent enough pattern in science crowdsourcing
projects that there's a model from 'citizen science' that outlines different
stages participants can move through, from undertaking simple tasks, joining in
community discussion, through to 'working independently on self-identified
research projects'.
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